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Historic Third Ward

An upscale lingerie boutique dedicated to to providing a curated selection of expertly crafted high-end lingerie with meticulous attention to detail. Private parties and small group or couple's shopping experiences welcome….

A woman with long reddish hair, wearing a white sleeveless top and striped shorts, standing beside a clothing rack filled with various dresses and garments in a boutique or showroom. The boutique has large windows with white curtains, hardwood floors, and a modern interior design.

Milwaukee MAG

Q&A: MICHAL Boutique Is a New Lingerie Store in Third Ward

Owner Ashley Mullis shares her inspiration for opening MICHAL, what you can expect to find and more. Michal, a new luxury lingerie boutique recently opened in Milwaukee’s Historic Third Ward. Owner Ashley Mullis created Michal to be a warm, welcoming space where shopping for upscale intimates is fun. Inside, you’ll find luxury brands hand-crafted by designers in Europe, who Mullis works with directly to curate her dreamy inventory….

Display of lingerie and other clothing on hangers in front of a mannequin with a white head in a room with large windows and sheer curtains.
Modern multi-story glass building on a sunny day with cars parked in front and lens flare from the sun.

BizTimes

A luxury lingerie boutique is planned in Milwaukee’s Historic Third Third Ward. Called Michal, the shop is named for the middle name of its owner, Ashley Mullis, who said the store has been several years in the making.

The shop is set to open sometime this winter in the approximately 3,000-square-foot retail space at 321 N. Jefferson St. That seven-story, 60-unit apartment building opened in 2021 but has not filled its retail space along East St. Paul Avenue….