What is MICHAL?

MICHAL is a luxury lingerie and lifestyle boutique offering curated, in-store exclusive lingerie, sleepwear, fragrance, body care, and intimate accessories. We specialize in elevated personal shopping experiences, private fittings, and thoughtfully curated events.

Do you offer personal shopping appointments?

Yes. MICHAL offers personal shopping appointments for clients seeking a more private, guided experience. Appointments include one-on-one styling, expert lingerie fittings, and personalized recommendations based on your needs, whether you’re shopping for yourself, a partner, or a special occasion.

Do you offer private lingerie fittings?

We do. Our private lingerie fittings are designed to feel comfortable, discreet, and tailored to you. We focus on fit, craftsmanship, and confidence—helping you find pieces that feel as good as they look.

Can I book a bachelorette party or group shopping experience in Milwaukee at MICHAL?

Yes. MICHAL, located in Milwaukee's Historic Third Ward, hosts private bachelorette parties and group shopping experiences for up to 10 guests. We close the boutique just for your group, pour the champagne, and build the visit around the bride—her style, her fit, her wardrobe for what comes next. A $250 event fee is required at time of booking to hold your date and is non-refundable in the case of cancellation, but fully credited toward your group's purchases the day of your event. Can't make it to Milwaukee? We travel—offsite events are available on request.

To inquire, please email us directly or book through our website.

Do you host events for a divorce or new chapter celebration?

Yes. The New Chapter is a private event at MICHAL designed for exactly this moment—not every ending needs to be quiet. We close the store just for you and your closest people, pour the champagne, and spend two hours helping you rediscover what your taste looks like when it belongs only to you. Accommodates up to 10 guests, with a $250 event fee required at time of booking to hold your date — non-refundable in the case of cancellation, but fully credited toward your purchases that day.

To inquire, please email us directly or visit our Private Events page.

Do you host private events?

Yes. We host private shopping events and after-hours experiences throughout the year, often in collaboration with other local and luxury brands. Events can be customized for anniversaries, bachelorettes, brand activations, or intimate gatherings.

Do you offer boudoir photoshoot studio rentals in Milwaukee?

Yes. MICHAL's private room in Milwaukee's Historic Third Ward is available as a boudoir photography studio—intimate, refined, and built to make you feel exactly as you should in front of a camera. Bring your own photographer, or ask us for a trusted referral. Photographers are also welcome to inquire about studio rental for client sessions.

To book, email us directly with your preferred date and time.

Do you sell lingerie and products exclusively in-store?

Many of our pieces are available exclusively in store at MICHAL. We curate limited-run lingerie, specialty garments, fragrances, and intimate accessories that are not widely available online, making an in-store visit part of the experience.

What brands do you carry?

We carry a curated selection of luxury and independent designers specializing in lingerie, sleepwear, fragrance, jewelry, and intimate lifestyle pieces. Our assortment changes seasonally and focuses on craftsmanship, design integrity, and collector-worthy items.

Do you offer gift shopping or styling for partners?

Absolutely. We frequently assist clients shopping for partners, anniversaries, weddings, and special occasions. Our team provides discreet, guided gift shopping to help you select something thoughtful, personal, and beautifully suited to the recipient.

Do you offer lingerie subscriptions?

Yes. MICHAL offers curated lingerie subscription packages at multiple levels, featuring seasonal deliveries, exclusive selections, and special birthday gifts. Subscriptions are designed for clients who appreciate luxury, surprise, and thoughtful curation.

Are appointments required to shop?

Appointments are not required for general shopping during store hours. However, personal shopping appointments and private fittings are recommended for clients seeking a more intimate, dedicated experience.

Where is MICHAL located?

MICHAL is a brick-and-mortar boutique located on the corner of E Saint Paul Ave and N Jefferson St in Milwaukee, Wisconsin. We welcome both local clients and visitors seeking a luxury lingerie shopping experience.

How do I book an appointment or event?

You can book a personal shopping appointment or inquire about private events by visiting our website or emailing us directly. Our team will work with you to create an experience tailored to your needs.

Do you carry anything for men?

Yes! We have 100% silk pajamas, various boxers and personal items for men. If there’s something you’re specifically interested in, reach out to our team and we’ll see how we can curate it for you.

What if I don’t know my size?

No worries! Our stylists will help you find your perfect fit. Whether you’re looking for everyday, bridal, boudoir, or just for fun, we’re here to provide a stress-free experience. Styling sessions are offered every day we are open. Just stop on in! If you’re looking for a private session, feel free to email or send a direct message on Instagram.

What if you don’t have my size in store?

At MICHAL, we intentionally curate our collections in small quantities to preserve the uniqueness and exclusivity of each piece. This thoughtful approach ensures that your lingerie feels truly special—an intimate luxury not found everywhere. If your size isn’t immediately available, some styles can be ordered specifically for you, arriving within one to two weeks. We always consult directly with the brand to access any reserved stock, so you enjoy a seamless and personalized experience.

I’m from out of town, will you ship to me?

Yes! Our online store is open. However, not all items will be offered online. We ship anywhere in the continental US. Some items will be in-store exclusive, so stop in next time you’re in town and say hi! In the meantime, feel free to email or schedule a FaceTime personal shopping experience with our Founder, Ashley. She’ll be happy to tell you about our brands, different bra styles and shapes, and help you discover something new.