At MICHAL, we are dedicated to providing a curated selection of high-end lingerie, pajamas, and fragrances that are expertly crafted from the finest materials and adorned with meticulous attention to detail for both women and men.

Our Story
Olivia von Halle 100% silk nightie handing from a hook on a leafy green plant branch indoors.
Shadows of a plant cast on a textured wall in neutral colors.

Discover something new.

Exclusively found here

Emma Harris
Empreinte
Fleur du Mal
Hervé by Celiné Marie
Ihuoma
Kiki de Montparnasse
Maison Close
Maison d’Etto
Olivia von Halle
Vixen & Fox

And more…

Delicate black bodysuit handcrafted in Spain with intricate gold floral Iace embroidery hanging on a staircase railing.

Unique Offer

MICHAL Experience

Embark on a year-long journey of refined indulgence and spoil your lover, wife, or dearest friend with a bespoke lingerie subscription.

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What People Are Saying

“My wife and I stopped at the store because it was new in third ward. We walked in to just check out the store and I couldn’t help but buy my wife an appreciation gift. I love spoiling my wife buying her lingerie and I only ever bought it on honey birdette previously. The staff are really friendly and even offer you champagne. Milwaukee definitely needed a luxury lingerie store and happy to see that MICHAL popped up. Kudos and much love for the staff!”

— S.B.

“Incredible new lingerie boutique! Gorgeous space and you can tell the owner Ashley is super knowledgeable. The quality of the pieces MICHAL carries is very high and I love the curated selection!”

— K.R.

“10 out of 10!”

— B.M.

“The owner has impeccable taste and an impressive amount of lingerie for fuller ladies. Got measured and fit. Such a great asset to the third ward.”

— K.M.

Maison d'etta unique perfumes arranged on a wooden shelf.

Maison d’Etto

Close-up of a vintage camera with a blurred background of warm lights.
Delicate black and white hand beaded eye masks on a glass table with a floral arrangement in the background.

Kiki de Montparnasse

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Gold lace and sheer bodysuit hanging on a wooden hanger, suspended from a gold light fixture above a wooden cabinet with a white lamp, against a backdrop of a staircase and a hallway.
Pink silk lingerie with lace details placed on wooden steps.
A lit candle in a dark glass holder placed on a round wooden stand with a black and white patterned cloth nearby. Behind it are stacked green boxes with gold accents and text, placed on a wooden and metal surface against a background of wooden slats.
Close-up of black lace lingerie with floral embroidery on a wooden surface.